The Importance of Water Essay Example for Free

The Importance of Water Essay Water is one of the most important molecules necessary to life. humans, for example, are made up of 70% water. Osmosis is a form of intracellular transport which is important in maintaining a correct balance of ions and substances between the blood and the inside of cells, for example. If the oncentration of an ion is too high outside a cell, water will br pulled out of the cell by osmosis in order to increase the water potential and thus retore balance. This is the case in ORT (oral rehydration therapy) which is used to treat diarrhea ocurring due to cholera for example. The ORT packs ontain salt and electrolytes which are transported into the epithelial cells after ingestion and thus lower the water potential of the cell by causing water to be pulled into the epithelial cells from the gut lumen, thus stopping diarrhoea. Diarrhoea is caused by an too high water potential in the lumen of the gut, often due to a movement of water by osmosis. In the case of lactose intolerance, when lactose is ingested it will not be broken down and continues along the gut, thus causing water to be pulled out of the cells and liquefying the stools (diarrhoea). Water is important in thermoregulation. When the thermoreceptors perceive an increase in temperature, a signal is sent to the heat loss centre in the hypothalamus which starts the heat loss mechanism such as vasodilatation, lowering of body hair, and sweating or pantinh. Sweating allows to lose heat by evaporation off the skin, or mucous membranes in the case of panting. If there is not enough water in the body, sweating cannot take place and thus normal core temperature cannot be restored to normal value, which may cause overheating. Water is also the main molecule present in the cohesion-tension theory. Water is pulled up from the soil by osmosis from the root hairs of a plant, due to a lower water potential inside the root hair cell. Higher up, the plant is transpiring through its stomata (the rate of transpiration increases as temperature or wind increases) which pulls water out. There is an unbroken column of water from the stomata down the xylem of the plant, all the way down to the root hairs of the plant, so when water is pulled out of the stomata it is also pulled up from the root hairs of the plant up the xylem. The reason for this is the cohesion of the water moleules caused by hydrogen bonding between the molecules. There is also tension between the inside walls of the xylem and the water column this is why the diameter of a tree is larger at night due to a smaller rate of transpiration thus less tension. Water is also responsible for maintaining the shape and turgidity of plant cells by making the cell membrane push against the cell wall. If there is not enough water in the cell, it will be plasmolysed and flaccid.

Price Competition Versus Non Price Competition Economics Essay

Price Competition Versus Non Price Competition Economics Essay When there is competition in firms on the basis of change in price, it is known as price competition. Price competition can involve discounting the price of a product (or range of products) to increase its demand. Various forms of market indulge in price wars in order to earn a large market share and a profit margin. As price of a product increases or decreases, it leads to fluctuations in the demand of the product of particular firms. So all the firms always keep a watch on the market forces of demand and supply, the derived equilibrium price, competition etc. in order to skim the market. Non price competition When there is competition in firms on the basis of factors other than price such as advertising, sales promotion, product differentiation, branding etc., it is known as non-price competition. Price competition vs. non-price competition Price Competition Non Price Competition Competition between the firms based on price where one firm tries to beat or match the price of the other. Firm tries to be the lowest cost giver for the product in the market. The firm must have the vision to respond to the strategy of other firm very quickly. High cross price elasticity must see more of price competition. Here the firms compete with each other with the strong factors like product differentiation, quality of the product etc. The firm tries to build consumer loyalty so that it can sell its product to the maximum number of consumers and increase its market share. They promote awareness in the consumer for the differentiation of their product. High own price elasticity must see more non price competition. Effect of price on Quantity Demanded Quantity Supplied An increase in price has an inverse relationship with the quantity demanded and a positive relationship with the quantity supplied i.e. an increase in price decreased the demand and increases the quantity supplied and vice versa. Determination of Equilibrium price The market forces of demand and supply determine the equilibrium price. This equilibrium price becomes the basis for firms in perfect or imperfect competition to charge a price for their product. Thus the firms make a cost minimising production function Figure 2: Equilibrium price: Supply and Demand forces Supply_curve_shift In the figure, equilibrium price is p0 and equilibrium quantity is QO i.e. when quantity demanded is equal to quantity supplied equilibrium is achieved. These points only show the equilibrium state but do not show the response of the change of quantity demanded and supplied with respect to price. Here comes the importance of elasticity of demand and supply. ANALYSIS OF DIFFERENT MARKET SITUATIONS WHICH GIVE RISE TO PRICE AND NON-PRICE COMPETITION Elasticity and price and non-price competition play a vital role in determining various forms of market structure, their price, demand and supply, total revenue, shape of the demand curve etc. the market structure can be delineated as follows: MARKET Market Structure Imperfect competition Monopoly Perfect Competition Monopolistic Oligopoly Market is not merely a geographical expression but it can be any place where buyers and sellers are in regular contact and they have a perfect knowledge of price. BASIC FEATURES OF MARKET Very large number of buyers and sellers exist in a market. Both homogeneous as well as heterogeneous products are available in a market. Free mobility (movement) of and services goods in a market area. Firms are free to enter and exit. FORMS OF MARKET Perfect competition Monopoly Monopolistic Oligopoly PERFECT COMPETITION Perfect competition is a market situation where large number of buyers and sellers exist. In this market, firm is a price taker whereas Industry is the price maker. FEATURES OF PERFECT COMPETITION Large number of sellers and buyers exist in perfect competition. Homogeneous products are sold in this market where the price may increase or decrease but for the whole industry otherwise it will be a given price. In this market, price remains uniform for two reasons Homogeneous products Perfect competition Firms are free to enter and exit. Price = average revenue = marginal revenue because of price uniformity. Price has no role to play due to homogeneous goods. Price remains uniform but not constant. Example stock market. Non-price competition is not possible as the products are homogeneous, advertising, promotion and branding help the firms to differentiate and create niche in the market. D S P=AR=MR=D S D INDUSTRY FIRM Figure 1.1-Price determination under perfect competition MONOPOLY MARKET It is a market situation where a single seller exists with a large number of buyers and no close substitute is available of monopoly product. FEATURES OF MONOPOLY MARKET Single seller exists in monopoly market with large number of buyers. Close substitutes are not available of the monopoly products as it may work as an obstacle for the growth of the monopoly product. Entry of new firm is very difficult in monopoly market. The existing monopoly power will take all legal as well as illegal concepts to stop the entry of new firms. Price discrimination is one of the most striking features of a monopoly market. It may be defined as charging different price from different customers for the same product on the basis of segments of consumer, quantity to be purchased and degrees of elasticity of demand. Selling cost or cost of advertisement is negligible. Demand curve facing a monopoly firm is downward sloping but less elastic and MR is always less than AR. PRICE MR AR=D QUANTITY Figure 1.2-Demand curve under monopoly market Price leadership is present in monopoly as the firm can charge a high price and take the advantage of being a sole seller but they can charge a reasonable price because it helps in long run growth. In the long run, new firms may enter the market and the existing firms market share may fluctuate. So in their own interest monopoly firm charge a reasonable price. MONOPOLISTIC COMPETITION It is a market situation where elements of both monopoly as well as competition coexist together and differentiated products are sold in the market. FEATURES OF MONOPOLISTIC COMPETITION MARKET Very large number of buyers and sellers exist. This is a virtual market which exists in reality. Differentiated or heterogeneous products are available in this market. Each seller is selling different products from others creating a monopolist tendency. In this market, price always remains in a very close range as the commodities are perfect substitutes of each other. The demand curve facing the monopolistic competition market is again downward sloping but more elastic. In this market MR curve is always less than AR i.e. the additional revenue earned is always less than the average revenue. Firms are free to enter and exit. Price competition is there in monopolistic competition market. Because of the availability of close substitutes, a change in price of one product affects the demand of other product. Price AR=D MR Quantity Figure 1.3-Demand curve under monopolistic competition Non-price competition under this form of market is possible due to availability of close substitutes of the product. The firm in order to attract more customers and retain them would compete with each other on the basis of non-price factors on promotional front i.e. advertisement etc. However, the elements of price competition are also present in this form of market but the price always keeps in a very close range. Example, Once Coke increased its price from Rs.20 to Rs.22 in order to compete with Pepsi. OLIGOPOLY MARKET It is a market situation where few sellers exist with large number of buyers and both homogeneous as well as heterogeneous products are available. There is intense competition among them as far as price and output policy is concerned. FEATURES OF OLIGOPOLY MARKET The number of sellers are more than 2 and less than or equal to 10. Both homogeneous and heterogeneous products are sold. Both collusive as well as non-collusive form of oligopoly market exists. The demand curve in oligopoly market is very difficult to determine (Indeterminate demand curve). There is non-price competition in collusive oligopoly and price competition in non-collusive oligopoly. The demand of other firms is determined by the price variation of any of the existing firms. Until and unless the rivals reaction is not known when there is a change in price, the demand curve cannot be determined. Lets discuss the concept of elasticity so that we can know about the different degrees of elasticity in various forms of market. ELASTICITY Elasticity is the degree of responsiveness for a commodity to a change in its price. Elasticity measures the sensitivity of one variable to another. When a consumer is giving response to the price change he is more elastic whereas if a consumer is not giving response to the price change, he is less elastic. DIFFERENT TYPES OF ELASTICITY Price Elasticity of Demand Price elasticity of Supply Income elasticity of Demand Cross Elasticity MEASUREMENT Elasticity can be measured by following three methods Proportion method/percentage method Geometric method/point elasticity method Expenditure or total outlay method Terminology of elasticity Term Numerical measure of elasticity Verbal Description Price elasticity of demand(supply) Perfectly or completely inelastic Zero Quantity Dd(supplied) does not changes as price changes Inelastic Greater than zero, less than one Quantity Dd(supplied) changes by a smaller % as does price Unit Elasticity One Quantity Dd(supplied) changes by exactly the same % as does price Elastic Greater than one, but less than infinity Quantity Dd(supplied) changes by a larger % as does price Perfectly, completely, or infinitely elastic Infinity Purchasers(sellers) are prepared to buy(sell) all they can at some price and none at all at an even higher(lower) price. Income Elasticity of Demand Inferior good Negative Qty dd decreases as income increases Normal good Positive Qty dd increases as income increases Income-inelastic Less than one Less than in proportion to income increase Income-elastic Greater than one More than in proportion to income increase Cross Elasticity of Demand Substitute Positive Qd of some good and price of a substitute are positively related Complement Negative Qd of some good and price of a complement are negatively related COMPARISON OF MARKETS ON THE BASIS OF ELASTICITY Market forms Price elasticity of demand Perfect competition The demand in perfect competition is perfectly elastic which means with or without change in price, quantity demanded may increase or decreases to any extent. Monopoly The demand in monopoly market is less elastic. A change in price will not affect the demand by much. As there is only single seller in monopoly market, buyers do not have much options in front of them therefore the demand is less elastic. Monopolistic The demand is more elastic in monopolistic competition. It simply means that as soon as there is a change in price, there will be a greater change in quantity demanded. The demand curve facing a monopolistic competition is downward sloping but MORE ELASTIC. Oligopoly In oligopoly market, the demand curve can be both more elastic and less elastic depending upon the rivals reaction to change in price. CONCLUSION In current market scenario, most firms compete on the basis of non-price competition. Though there are some discrepancies in the prices charged by different firms, firms most often prefer and follow non-price competition because it leads to consumer welfare as well as firms profit in long run. PART II I visited Reliance Fresh (a departmental store) in order to conduct a research on floor cleaning detergents. As I entered the store I observed that on the left hand side there is a rack with five shelves on which all the toiletries items are displayed. Floor cleaning detergents are kept on three upper shelves of the rack. Adequate space is provided for the floor cleaning detergents and they can be seen easily from both sides of the rack. Glass cleaning detergents are also put along with floor cleaning detergents. On the topmost shelf, DOWSIL which is the in house brand of reliance chemicals is putted. The store is promoting DOWSIL because the profit margin is high as compared to other brands as it is a product of reliance chemicals. And they are giving a complementary floor cleaning brush with DOWSIL in order to attract larger number of customers. It is priced lower than other brands available. BRANDS I saw six floor cleaning detergent brands that were available. They are: LIZOL DOMEX CIF Easy off bang Mr Muscle DOWSIL perfumed floor cleaner(phenyl) COMPANY FLOOR CLEANERS VARIANT QUANTITY AMOUNT (Rupees) RECKITT BENCKISER LIZOL BLUE 975ML 99.00 BLUE 500ML 52.00 PINK FRAGRANCE 500ML 54.00 LEMON EXPLOSION 500ML 54.00 BEACHPOWDER (LIQUID) 500ML 50.00 HINDUSTAN UNILEVER CIF 500ML 78.00 250 ML 53.00 120ML 27.00 HINDUSTAN UNILEVER DOMEX WHITE 500ML 54.00 WHITE 1 LTR 108.00 HINDUSTAN UNILEVER DOMEX 2IN 1 BLACK 500ML 50.00 SC JOHNSON MR. MUSCLE (floor cleaner) 500ML 50.00 RECKITT BENCKISER EASY OF BANG 400ML 65.00 RELIANCE CHEMICALS DOWSIL PERFUMED 1LTR 66 2LTR 149 3LTR 250 I asked consumers some questions such as How do you choose your floor cleaning detergent? Do you go by advertisement, if yes what are the features that attract you the most? This helped me to come to these inferences: People go by experimental ads i.e. the ads which actually show how their product is different from others and the offers that they are getting such as buy 2 and get 1 free. Price, packaging and product quality matters for them but they dont know much about the ingredients. Here the demand of floor cleaners goes on increasing with the cost, packaging changes and the attractiveness of the advertisement. In my observation I can say that the floor cleaning detergent market is an oligopoly market structure because there are only 6-7 main players present in the market while considered individually. Entry is relatively easy but each brand is a different product in itself, hence even though firms are competing with each other each one is a monopoly by itself. ECONOMIC CONCEPTS BASED ON OBSERVATION Price and non-price competition All the brands compete with each other. The competition is price and non-price depending upon the elasticity. The brands mainly compete with brand differentiation. The different brands fight with packaging, new innovation and advertisements. So here we can say the floor cleaning market is having mainly non price competition as the prices are relatively same. On the other hand, local in-house brands are competing on price; they are placing themselves relatively cheaper than others in order to increase their sales The competition here determines the place and position of the firm which is named as producer. Elasticity of demand The demand in floor cleaning detergents market is more elastic i.e. if one brand increases its price, demand for other brand increases as it is consumers behaviour to shift to substitutes when price of a particular product increases. Packaging and product quality The market share depends upon the amount of work the firm puts on in differentiating its product from the other ones. For example when seen the differentiation LIZOL and DOMEX are coming in many variants which gives consumers a wide choice of variants according to their need. They are focusing more on packaging and product quality. This helps in increasing the demand of a particular brand. So we can say that here DOMEX has created its monopoly in the market till the time another firm gets into this very idea i.e. responds to it with its product with some new innovation in this segment of the consumer to challenge its monopoly When this happens the players in the market get into competition again introducing new product with some new difference. Pricing strategy Big brands such as DOMEX and LIZOL are following price skimming policy as they are relatively charging high prices than other brands in order to skim the market. On the other hand, there are some local brands such as DOWSIL which are competing with other brands on price. They are following price penetration policy. As compared to other brands, these brands are relatively cheaper. CONCLUSION This floor cleaning detergents market actually is a good field to study the economic concepts like market structure, elasticity and competition, and cost factor. According to me, this segment of the market is catering to the high income consumers, there is non-price competition. Since here consumers are less-price sensitive and are affected by the advertisements or product development undertaken by the firm. Hence, we do not see much price competition in this segment. But there are some local players who are competing with other brands on the basis of price. Instead firms catering to this segment only try to price themselves as cheaply as possible to attract the maximum number of consumers. In this survey, I have tried my level best to touch up on the different economic aspects that are prevailing in the floor cleaning detergent market.

An Over View Of Brand And Brand Image Marketing Essay

An Over View Of Brand And Brand Image Marketing Essay CHAPTER 2 METHODOLOGY 2.1 Primary Research Primary research data is collected directly, detached observation, evaluate of phenomena in the real life, without any exoteric interference (Walliman 2001). There are some primary research methods, such as questionnaire, interview, observations, etc. For the research project choose the suitable methodology is very necessary and effective. In this project will use the one of the primary research method: questionnaire Questionnaire is very direct way to get feedback from responder When create the questionnaire need consider all the questions are related the topic, and all the answers also need to analysis, discussion and so on. In this project will find 60 female students to answer the questions, their ages are from 18-25 years old. All of them are from Hollings Campus of MMU. The researcher should make sure the questionnaire easily to answer, give the responder a comfortable and free environment to answer the questions; and do not make questions verbose and complicated. Thus the researcher can get the maximum feedback. When create the questionnaire need consider all the questions are related the topic, and all the answers also need to analysis, discussion and so on. During the research there will have some limitations, because the number and the age of the respondents are not wide enough, so the results only can reflect a group of consumers thought. 2.2 Company background 2.2.1 HM HM was established in Và ¤sterà ¥s, Sweden in 1947 by Erling Persson. Now have 1,700 stores around the world. The first HM store in the United Kingdom was opened in 1976. 2006 United Kingdom passed Sweden as HMs second largest market. Through the recorded there are 146 stores in UK. It has great steady expansion and growth this year, too (HM website). The Figure shows the top 5 largest shareholders as per 31 March 2008 Name Number of shares % of total shares % of voting rights Stefan Persson med familj 304 872 400* 36,84 69,30 Lottie Tham med familj 44 040 200 5,32 2,59 Alecta Pensionsfà ¶rsà ¤kring 27 735 000 3,35 1,63 Swedbank Robur fonder 24 406 752 2,95 1,43 JP Morgan Chase Bank 21 843 019 2,64 1,28 Figure 2.2.1 (a) Ownership structure Source: HM website The reason choose HM is: it is an international big company and come into the UK market, also has successful business in British market, during this project you will find how the HM operate their brand in the UK market, and get consumers responds known the attractive factors of HM. 2.2.2 Levis From its website (Levis website) can know LSCo. is one of the worlds largest brand-name apparel marketers with sales in more than 100 countries. It is America company, there is no other company with a comparable global presence in jeans and casual pants markets. It is a different type of company with HM, its main products are denim. Because the respondents of this project is young female students, so need compare with the valuable price retailer and get the feedback known how popular of the denim brand and find out what the develop direction if Levis want attract the young female students. 2.2.3 All Saints All Saints is a young fashion chain, has nearly 110 stores in the UK (All Saints Website). Kait Bolongaro and Stuart Trevor, who founded All Saints in 1994 and sold the chain to entrepreneur Kevin Stanford at the end of 2005, have struck a deal with Religions majority owner Darren Collins to roll out retail stores under two fascias, one called Bolongaro Trevor and the other called Religion (Tate 2007). All Saints is part owned by investment firm Baugur. Baugur has a stake of about 35% (Brown 2009). Different with above two brands, All Saints is a UK local brand, and do not has that much stores in overseas market like the HM and Levis. From research questions will get how the market status in young female students, and how to build a strong brand awareness and develop the oversea market like above two. These three brands background and target consumers are different, but can use them to compare what influence in this focus group consumer and then give the suggestions to each of them how to develop their brand image or gain more potential consumers. CHAPTER 3 PRESENTATION OF RESULTS 3.1 Logo Recognition Through the research results, the data display all the 60 respondents can recognize the HM and Levis logos; but there are 5 respondents can not recognize the All Saints logo. Figure 3.1 (a): Logo Recognition Status Source: Questionnaire 3.2 Purchase Situation Look at Figure 3.2(a) you can see the data of how many people have bought these three brands. In research the 60 people, there are 59 people have bought HM products and only 1 has not bought before. In the All Saints part, 37 people said they have not bought any All Saints products, rest of 23 respondents have bought before, the distance between Yes and No are smaller. Go to look the Levis part, the gap between Yes and No are smaller than All saints, the 26 respondents have not buy any Levis products, 34 of them have bought before. Figure 3.2(a): Rate of Purchase Situation Source: Questionnaire 3. 3 Most Important Factor The following table and pie charts are showing the occupancy of each factor. You can see it more vivid. The results of most important factor for each brand Brand Factor HM All Saints Levis Price 23 26 8 Quality 11 8 23 Style 25 16 15 Brand 1 10 14 Figure 3.3(a): The number of results of shopping frequency Source: Questionnaire Figure 3.3 (b) HM The percentage of each factor occupancy Source: Questionnaire Figure 3.3 (c) All Saints The percentage of each factor occupancy Source: Questionnaire Figure 3.3 (d) Levis The percentage of each factor occupancy Source: Questionnaire 3.4 Shopping Frequency The following pie charts show the frequency of respondents shop in these stores. Each of them has different situation and these charts give reader clear data. The results of shopping frequency HM All Saints Levis Once a week 4 0 0 Once a month 42 20 23 Several times a month 13 4 7 Not often 0 7 5 Never 0 29 25 Figure 3.4 (a) The results of shopping frequency Source: Questionnaire The percentage of the shopping frequency of each brand Figure 3.4 (b) HM Source: Questionnaire Figure 3.4 (c) All Saints Source: Questionnaire Figure 3.4 (d) Levis Source: Questionnaire 3.5 Average Expenditure Results of how much of the respondents spent on average price brand HM percentage All Saints percentage Levis percentage  ¿Ã‚ ¡0 ~ ¿Ã‚ ¡30 43 71.7% 8 13.3% 8 13.3%  ¿Ã‚ ¡30 ~ ¿Ã‚ ¡60 17 28.3% 0 0 15 25%  ¿Ã‚ ¡60 ~ ¿Ã‚ ¡90 0 0 17 28.3% 17 28.3% above  ¿Ã‚ ¡90 0 0 9 15% 0 0 Never buy 1 0 26 43.3% 20 33.3% Total respondents 60 60 60 Figure 3.5(a) Results of average expenditure Source: Questionnaire CHAPTER 4 DISCUSSION From last chapter all the research results are presented, in this part will discussion the results and develop the project. 4.1 Logo Recognition From 3.1 you can know the rate of brand recognition of these three retailers. The first question in questionnaire reflects the consumers impression to a brand. This kind of impression can be considered as brand awareness. Brand awareness reflects the how many customers remember a brand (Glossary 2007). Nowadays, consumers have their own way to judge a brand such as consumers can distinguish the brand with a particular product category because the brand awareness reflects the saliency of a brand and how convenient it brings to consumers (Chernatong McDonald 1998). Brand awareness reflects the brands presence in consumers memory (Hague and Jackson, 1994; Aaker, 2002), and it is the amount of the consumers or potential consumers who have cognition of a brand. Thus, companies will find how many consumers can recognise their brand instinctively and how it differentiation with other competing brands (Crainer 1995). From the results you can know the HM and Levis have very successful brand awareness in peoples mind. This indicated their marketing communications are effectively (Glossary 2007). They always give the people strong impression.In order to consolidate their market status, they have new action continual. For example, HM launch a new flagship on Londons Regent Street in March. This action increases their brand awareness and makes the gain more customers (Brown 2008). The awareness of All Saints are slightly weak than another two brands. So the All Saints need create the strong marketing campaign, or communication to support its brand awareness. Drapers online (2009) reported All Saints has opening several new stores last year, and ramped up international expansion with openings in Paris in October and Antwerp in November. 4.2 Purchase Situation The purchase situation influences the whole income of the company. Income of a company can be divided visible and invisible. The visible income could say sales income, and invisible could say brand equity. Because brand equity is the commercial and financial value of the brand to the organisation which owns and utilises it  ¼Ã‹â€ Crainer 1995; Aaker, 2002 ¼Ã¢â‚¬ °. Riezebos (2003) and Aaker(2002) defined brand equity is the strategic and management advantage, it is can be the fundamental of competitive advantage, also it is a kind of asset and long- term benefit. Brand equity can understanding from multi perspectives and they concluded that brand equity build on by differential features and give added profit to the companys balance sheet. In 3.2 has presented that the consumer purchases these three brands are dissimilar. Certainly also can said the popularity of these three brands are different. HM is the most popular store of these three, nearly 98% respondents expressed they have shopping experiences in here; this is a popular consumption brand. HM is aimed at everyone with an interest in fashion; it supplies extensive range of products, from clothes to accessories, at same time keeps new items come into the stores every day (HM website). The research results show, All Saints and Levis are not as widespread purchased as HM. Most of these respondents know these two brands, but not mean they certainly have bought their products. More than half ( 62% have not) of the respondents have not buy any All Saints products before, only 38% respondents have bought their products. Of course you may say that they have more development space. To make sure the brand equity growth, the brand gives to convince them that it is relevant to consumers needs can gain more attraction and hold consumers. (Chernatong McDonald 1998). Like recently, All Saints has some advantaged actions to attract more consumers. It has relaunched its online store with new imagery and better navigation, it gives customer a fresh appearance and simpler operating system. Stephen Ritchie, chief executive of Drivebusiness, the etail development firm that handled the relaunch, said: All Saints [the website] has grown phenomenally since we launched it in 2005 and its turnover continues to grow and exceed all expectations. All Saints online store is one of its top performing stores and we continue work with the team on improvements such as the recent enhancements to its distribution centre which has increased output by 250 %( Brown 2009). Levis received better results than All Saints, 57% of them have Levis products. It is more widely purchased by this group of people. Their products have more attraction than All Saints. Like the All Saints, Levis also has positive action. From the Drapersonline: Denim brand Levis has changed the licensee for its underwear and lingerie collection as part of a repositioning strategy. The move is intended to reinvigorate the collection ( Drapersonline 2009). This action gives more opportunity to potential and existing consumers to buy their products. This report said this is a part of repositioning strategy; it means they will have more and effective activities in the future and the consumers purchasing volume will increase. 4. 3 Most Important Factor Different retailer gives different impression to the customers. The research results give us direct information about the consumers ideas. At the same time reflects the consumers buying behaviour. Consumer behaviour is the study of the process when individuals or groups choose, buy, use of products, services, ideas or related experiences to satisfy their needs and wishes (Hawkins, Best and Coney 2004). Usually, when consumers purchasing clothing, they have their own way to judge the store, product, price and so on. In 3.3, the display these three different type retailer give the different impression to consumers. From HM part, there are 45% respondents thought the style are most important factor of this retailer. HM supply a broad and wide range product; the collections are created with broad design ideas and satisfy many different tastes of requirements. Their designing group always take the world as inspiration; styles are following the fashion trends. They try their best to create a good balance between fashion, quality and the best price (HM website). Thus, other 38.3% respondents said the price of HM is acceptable. About the quality there are 15% respondents express they are interested in this and only 1.7% respondents think about the brand of HM. It reflects the fashion consumers have their judgements. Many apparel decisions are rationally consider ones evaluative measure and choosing a feasible alternative. Like Solomon (2004) said if the object reaches consumers interest, they evaluate it and then might purchase. From other point view, this also reflects what the brand image in consumers mind. Brand image includes the target markets interpretation of the products attributes, benefits, usage situations, users, and manufacturer features. In a market brand image reflects schematic memory of a brand (Hawkins, Best and Coney 2004) and consumers perception of a brands characteristics (Hague and Jackson, 1994; Chernatony and McDonald 1998). So from 3.3(b) it demonstrated style and price are main points to attract HM consumers. Look at the All Saints part, 43.3% of respondents considered the most important factor of this retailer is price. Compare with other two retailers the price of All Saints are higher; it is why the consumer think this is important factor of it. Following the price the style are another important section, there are 26.7% respondents are interested in this. 16.7% respondents considered brand, 13.3% considered quality. In the Levis part there are 38.3% respondents thought the quality is the first important section, the second important section is the style, in this section 25% respondents. About the brand and price respectively are 23.3% and 13.3%. To this group consumer, when asked about the HM, the style is most considered factor; they thought style is All Saints brand image is: its price is high and, and they thought Levis has good quality products. Brand image like a receiver  ¼Ã‹â€ Jean-Noà «l 1997 ¼Ã¢â‚¬ °, the image will be influenced by the performance of the promotions, literature and the message, thus a positive image will accelerate the development for an organisation (Hague and Jackson, 1994). Sproles and Kendall explained (1986, p.268; cited by Wang. C.L; Siu. N. Y. M; Hui. A. S. Y 2004), a consumers decision-making style is a mental orientation characterizing a consumers approach to making choices. There are some main decision styles (Sproles and Kendall 1986, cited by Wang. C.L; Siu. N. Y. M; Hui. A. S. Y 2004): Quality conscious Brand conscious Fashion conscious Price conscious These eight styles explain the most basic mental features of a consumers decision making, and have directly relationship with consumer choice behaviour. When consumers buying clothing, often take time to evaluate alternatives of brand, style, design, colour, price and country-of-origin. These choice behaviours are particularly display consumers interest, such as brand conscious, fashion conscious, price conscious and hedonistic orientation (Wang. C.L; Siu. N. Y. M; Hui. A. S. Y, 2004). From the analysis the feedback of these three retailers, they have their own advantages to attractive the consumer. of course there are some disadvantages influence their development, e.g the higher price of All Saints impede most of consumer buy it. Fashion consumer decision making sometimes is a slightly different with the normal consumer decision. Look this figure; it compares what is the different. Firstly, the fashion consumer would like pay attention about the fashion object; not like the traditional consumers, they are sometimes only focus on the function of the cloth. Secondly, the fashion consumers have their view of the product, the traditional consumers always get the information other source, they do not have particular requirement of the fashion, and just sourcing the cloth in the narrow area or shop in customary shop. Fourth, it shows the fashion decision consumers judge the product in different way, fashion decision always try to evaluate product and not the brand performance. In the fifth step, the traditional decision is last step, but fashion decision has one more step than traditional. You can see the figure, consumers not enjoy the purchase immediately, they think about the products satisfy their demand or not , and then reflects they enjoy it. Figure 4.3 (a): Stages in Fashion and Traditional Decision Making( Solomon and Rabolt, 2004;p. 353) Fashion buying is a strategic decision for the organization and influence the products assortment available to consumers (Hines and Bruce, 2007). 4.4 Shopping Frequency The research results display most (70%) of the respondents shop in HM once a month and another 21.7% go to HM stores several times a month. Normally, the fashion buying cycle is not very long, sometimes the period of buying new goods are every six weeks( Kline and Wagner, 1994; cited by Hines and Bruce 2007). When companies have intent on fast fashion, this can happen more quickly, even on every week (Buckley,2006; cited by Hines and Bruce 2007). Everyday HM has new item arrive in stores( HM website). The role of fashion buyer can divide by 18 and 25 different actions, including reviewing market knowledge and analysing old sales records to know different levels of demand for different products (Fiorito, 1990; cited by Hines and Bruce 2007). Otherwise, the fashion buyer will analyse and consider other conditions, such as economic situation; trade, business and industry journals. In this way the buyer can buy the best products at the lowest price (Hines and Bruce 2007). The respondents go to All saints and Levis stores time are not as many as go to HM. From the feedback you can know most (48.3%) of the respondents never shop in All Saints stores and there are 41.7% respondents have never shop in Levis. It demonstrate these 60 respondents are not their main target consumers or their products characters are not attractive these respondents enough. Compared with these consumers never shop in these two stores, other major part respondents are shop in these stores once a month, such as 33.3% respondents shop in All Saints stores once a month, and 38.3% respondents shop in Levis stores once a month. This demonstrate these group of consumers still have interested in these two retailers, but some factors reduce their purchase such as higher price level or fixed style, etc. These two brands can do some marketing research, and following the results can slightly change some previous operational technique, and attractive more potential consumers such as make the never part join the not often part, and reduce rate of the not often part, encourage them purchase more than before. 4.5 Average expenditure From the 3.5(a), in the HM section 71.7% of the respondents indicated the  ¿Ã‚ ¡0 ~ ¿Ã‚ ¡30 is a very popular price area, they always spent this amount in HM stores. This express the consumers can use this amount money bought their satisfy products in HM. Opposite this, the 43.3% respondents never spent money in All Saints stores. Like mentioned in 3.5(b) the All Saints price level all most from  ¿Ã‚ ¡60, it is a little high for the students. So except never buy part, the ¿Ã‚ ¡60~90 is second popular part (28.3%), only smaller part (15%) of the respondents spent above  ¿Ã‚ ¡90, and rest of 13.3% spent  ¿Ã‚ ¡0 ~ ¿Ã‚ ¡30, no body spent  ¿Ã‚ ¡30 ~ ¿Ã‚ ¡60. Although like this, their sales were  £46.9 million for the year to February 3 2008 All Saints chief executive Stephen Craig said: sales had been consistently well above budget throughout 2008 Christmas trade was also strong, above budget and ahead of market rivals, according to the company. They do not like other high street rivals; All Saints did not give discount in its shops Craig said that unlike some of its high street rivals, All Saints did not discount in its shops pre-Christmas, in this way, maintain margin and consolidate brand positioning (Brown 2009). The Levis situation is similar with All Saints, from the research results known, the figure is better than All Saints, there are 33.3% respondents never spent money in Levis stores, but all the respondents known this brand. In  ¿Ã‚ ¡60 ~ ¿Ã‚ ¡90 area Levis has the same result ( 28.3%) with All Saints, this is the acceptable price area. Following this figure the close area is  ¿Ã‚ ¡30 ~ ¿Ã‚ ¡60, 25% of them spent this amount. 13.3% spent  ¿Ã‚ ¡0 ~ ¿Ã‚ ¡30, non of them spent above  ¿Ã‚ ¡90. In the Appendix part there are some products prices with photographs of these three brands, In 4.3 has talked about the brand image gives to this focus group. Each of these brands gives the different images to consumers. Feldwick (2003) said improving brand image can help to increase sales; gain the extra income, other author like Hague and Jackson (1994) mentioned: a) a positive image will get more margins and reduce the competitive pressure and easier to sell with lower prices, b) More competitive, a strong brand will be like a barrier to competitors products. Therefore to increase their average expenditure, have a strong brand image is essential. With the strong brand image, their whole sales volume can be increased. CHAPTER 5 CONCLUSION In this section will conclude the wider perspective on the findings of the investigation and also provides suggestions for the further research on the subject. Nowadays, brands can not be avoided today, it already infiltrate into peoples daily life. The primary research, which was presented and discussion in Chapter 3 and 4, those information showed that the performance of the retailers in the market, reflects their status. The status of brand logo recognition can reflects the brand awareness of a company, If a company has a wide brand awareness, it means have big amount of consumers can recognize its public logo. At the meanwhile the products of this company can satisfy general consumers demands; it is also can have higher brand awareness. So when the question is ask about the brand logo recognize, it can be described the brand awareness level, the answers demonstrated the awareness level of company. Other theory which related with brand awareness and brand logo is brand equity; it has talked about in 4.2. From 3.4 you know there are some respondents have not buy any products in the All Saints and Levis stores, so increase the brand equity may encourage more purchase actions. The brand equity can increase (or reduce) the value of the organizations products or services. The value of the organization achieved not only from sales income but also from the brand equity, increase the brand equity is a positive method to attract more consumers interests and attentions to the products and then have the opportunity increase the sale. Following these two contents, in 4.3 the brand image and consumers buying behaviours are talked in this section. Consumers have different impression to these three brands; they rely on the characters of and estimate their brand image. in this section has also discussed about the fashion buying behaviour because these four answers of 4.3 reflects the what the main requires of the consumers, so when the a fashion retailer want gain the biggest value they need known their consumers demands and build a strong brand image. The duration of the fashion trend is very short, so the fashion buying cycle is also not very long, in 4.4 has discussed the shopping frequency of the consumers and through the results most of HM consumers can follow the fashion trend, and purchase its products more frequent. Finally, the average spent when consumers shopping these stores, can display how popular of this brand, if the consumers like the products they would like to spend more money, of course in this section has some suggestions of how to make the consumers spend more in future. 5.1 Further research recommendations The research comprehended only a limited sample of consumers, and focused upon three brands, so the results only can reflect a group of consumers thought. I suggest someone else looks into in more wide details about the brand and do some wider research, not only focus on female, also can be another occupation. CHAPTER 6 REFERENCE Aaker, D. A. (2002) Building strong brands New York; London : Free. Aaker, D. A (2002) Brand leadership New York; London : Free. Crainer, S.(1995) The real power of brands: making brands work for competitive advantage London : Pitman. Chernatony, D.L. and McDonald, M. (1998) Creating powerful brands in consumer, service and industrial markets 2nd ed.. Oxford : Butterworth-Heinemann. Easey, M (2002) Fashion marketing 2nd ed. Oxford : Blackwell Science. Feldwick. P (2003) Brand communications in Brand and Branding Hawkins, D. I., Best, R. J., and Coney, K. A. (2004) Consumer behaviour: building marketing strategy 9th ed. Boston, Mass. : McGraw-Hill. Hague, P. and Jackson, P. (1994) The power of industrial brands : an effective route to competitive advantage . London : McGraw-Hill. Jean-Noà «l, K. (1997) Strategic brand management : creating and sustaining brand equity long term 2nd ed. London : Kogan Page. Riezebos, R. (2003) Brand management : a theoretical and practical approach Harlow : Financial Times Prentice Hall. Solomon, M. R.and Rabolt, N. J. (2004) Consumer behavior : in fashion Upper Saddle River, N.J.; London : Prentice Hall. Walliman, N. (2001) Your research project : a step-by-step guide for the first-time researcher London : SAGE. Wang. C.L; Siu. N. Y. M; Hui. A. S. Y (2004) Consumer decision-making styles on domestic and imported brand clothing. Eurropean Journal of Marketing, [online], Vol.38, Iss. 1/2, pp.239-252 6.1 INTERNET SOURCE http://www.allsaints.co.uk/brand/ http://www.hm.com/gb/abouthm__abouthm.nhtml http://www.levistrauss.com/Company/ Pam Tate 2007 http://www.drapersonline.com/news/all-saints-founders-sign-religion-deal/765531.article Jessica Price Brown 2009: http://www.drapersonline.com/news/multiples/all-saints-sales-buck-downturn/5000200.article Glossary (2007) All About Branding, [online], Available at: http://www.allaboutbranding.com/index.lasso?page=11,54,0. [Accessed: 10th December 2008] Jessica Price Brown 2008 http://www.drapersonline.com/news/hm-unveils-its-design-for-dominance/903574.article 10 March, Jessica Price Brown 2009 http://www.drapersonline.com/news/all-saints-brightens-sector-gloom/1967495.article Drapersonline 2009 http://www.drapersonline.com/news/other-sectors/lingerie/new-underwear-licensee-at-levis/5000720.article Appendices

Needs Assessment and Analysis Essay -- Business Research

Needs Assessment and Analysis Introduction and Overview Businesses in today's economy often face challenges that are not readily apparent until, more often than not, the costs of those challenges become critical. A businesses ability to identify the fundamentals of these challenges and act accordingly to squelch the damage that has been done while bouncing back is paramount to the businesses success. This paper will identify three key areas in identifying and repairing the critical problems that can occur. More importantly, this paper will also identify several fundamentals within the three areas. The paper will examine some sub levels of (1) analysis, (2) cost, and (3) research. Additionally, this paper will discuss the measures that several companies took in these areas to show special examples of these principles in use. Analysis Within the scope of needs assessment and analysis there are many building blocks that complete the full picture. One such block is comprised of the levels of analysis. And within the levels of analysis there are three main points. These points as reported by Goldstien (1993); McGehee and Thayer (1961); Moore and Dutton (1978); and Sleezer (1991) are (1) organization, (2) job or task, and (3) individual or person (as cited by Holton). The following paragraphs will discuss each of these three points by defining and demonstrating their context within analysis. Organization Holton (1996) suggests that the three-level approach to needs assessment suggests that assessors should start by analyzing the organization to determine what results are not occurring and should be, and what organizational factors are contributing to that condition. This could easily be interpreted as ... ...lanning, Implementation, and Control; Eighth Edition. Englewood Cliffs: Prentice-Hall, Inc. Marrelli, Anne F., Cost Analysis for Training. In Erekson, David A., Shaha, Steven H., Swenson, Craig D., (1996). Business Research Realities: Selected Readings (pp. 117-132). Needham Heights: Simon & Schuster Custom Publishing. Newsom, D., Turk, J., Kruckeberg, D., (1996). This is PR, The Realities of Public Relations, Sixth Edition. Belmont: Wadsworth Publishing Rose, M., (1999, February 5). 'New Breed of Beef' to be Test-Marketed Here. Business Journal Serving Greater Portland, 15. Page 29 Schoeppel, C.; Turning Down Manager Turnover: Financial Services Inc. In Erekson, David A., Shaha, Steven H., Swenson, Craig D., (1996). Business Research Realities: Selected Readings (pp. 257-264). Needham Heights: Simon & Schuster Custom Publishing. 10

Michael Jordan :: essays research papers

Michael Jordan is the Chicago Bulls superstar who beat Charles Barkley and Akeem Olajuwon for Rookie of the Year Honors in 1985. Perhaps, he is the greatest player to ever play the game....he even has six championship rings to back up his claim, including 3 straight from 1991-1993, and 3 more in 1996-1998. Michael was named the NBA Finals MVP in all of those titles. He's won them all with Scottie Pippen. In 1991, Jordan's Bulls finally overcame the greatest impediment to their team's success, Isiah Thomas' Detroit Pistons, who had regularly eliminated the Bulls from the playoffs. In 1993 he averaged 41.0 ppg in the finals, for a record. This 6-6 superstar guard is a perennial NBA first teamer (10 times from 1987-1993 and 1996 and again as a unanimous selection in 1997 and 1998). He was once again an All-NBA First Team member in 1996 after making his return from baseball. You can always pencil Mike in as the starting guard for the all-star game (13 appearances in 1985 and from 1987-1 993, 1997-1998 and again in 2002). He started for the ninth time in 1997, as the first player EVER to receive more that 2 million votes. In the 1997 Game he became the first player ever to record a triple double in the all-star game with 14 points, 11 rebounds and 11 asssists. Jordan was not named MVP that year (Glen Rice received that honor), but he did win the Game's MVP award in 1988 after scoring 40 points and again in 1996. Jordan was once again elected to start (10th time in 12 appearances) in 1998 after leading the eastern conference in voting. After coming out of retirement, Jordan was elected to start again for the eastern all-stars in 2002. Jordan holds the record for most career scoring titles with eight, including 7 straight, also a record. He scores so many points that it is almost unfair to compare him with other players. On November 6, 1996 Michael scored 50 points for the 36th time in his career! Jordan eclipsed the 25,000 career points total, and he continues to dominate in that statistical category. He was the tenth player to score that many points, accomplishing the feat against San Antonio on November 30, 1996, with his 35th point of the game. On January 4, 2001 Michael Jordan scored his 30,000 career point, becoming the fourth player in NBA history to reach the 30,000 point milestone.

Building Community: The Neighborhood Context of Local Social Organization Essay

Using the data in the table provided on pages 20 and 21, what can you say about the relationships people have with their neighbours and immediate community? Provided is a table, which was taken from a study by the research consultancy ICM on different aspects of neighbouring. This table looks at the responses of people to answers on neighbouring, using different groupings. On the top, the general heading shows the gender, age, social class and regions. The horizontal axis identifies the answers that were give, lead by the weighted base. The header gender divides into three subheadings, the total of all the people that were asked separated into male and female. The next general heading- the age_ divides into 6 different age groups, beginning at the age of 18 and ending in 65+. From the age of 25 there is an increase of 9. Social class, another general heading is separated into 4 subheadings, while the general heading regions divides into 5 subheadings. So, the horizontal axis describes some characteristics of the people which were asked. What are the main patterns in this table? The row gender, here divided into male and female, doesn’t reveal any huge differences in the percentage of how those questions were answered. The percentages are quite close together. The row social class, with 4 different subheadings, reveals, that there is only one huge difference in question one: â€Å"I have a very good relationship with my neighbours†. Class AB with the highest percentage of 46% and Class C2 the lowest with 32%. A difference of 14%. Wales & South West, as one subheading of the general heading region, seems to have the best relationship with their neighbours with a percentage of 42%, examining answer one, followed by the Midlands. But here also, it is only a difference of 10% in total in comparison to Scotland, where it is 32% The biggest difference of a good relationship to neighbours is to find at the general heading age. The subheading 25-34 has a better relationship to their neighbours (25%) than the age group 18-24(18%). But this increases remarkable up to the age group 65+ with a percentage of 59%. What are the interesting features? The pre-given answers are divided into positive answers(6), such as:†I have a very good relationship with my neighbours† and negative answers(6) such as:†I don’t have a very good relationship to my neighbours†. Only one answer is kind of neutral. Throughout all subheadings, the answer:†I spend a lot of time with my neighbours† are answered quite similar, the biggest difference here is 6%, at the age subheading again. Also, the neutral answer has similarities in terms of percentage. The table shows, that even that you have a very good relationship with your neighbours, does not necessarily mean, you spend a lot of time with your neighbours. References: Source:ICM(2011) Good Neighbours Survey:Prepared on Behalf of Band and Brown by ICM Research.London,ICM Research Ltd. End of TMA03 part one Word count: 497 TMA03 Part 2 Examine the argument that â€Å"Good fences make good neighbours† 1.Social identity 2.Relationship with neighbours 3.Good fences do make good neighbours 1. What is a social identity? According to Taylor(2009), the term identity is widely used but rather difficult to pin down. People have many different identities. A different identity (a group or collective identity is also given by difference from other groups),for example, being a woman,not a man and so on. A group or collective identity is both individual, saying something about a particular person, and social, because it refers to others who are similar or different. An identity given by connections to other people and social situations is social identity. Those different social identities can  overlap, which means, the definitions are not mutually exclusive. Some kind of a relationship for example can be people in the same street that see each other and say hello to each other-they share a relational identity as neighbours, a collective identity as local residents. In most situations, people understand identities in terms of what people do rather than what they are. The sociologist Harold Garfinkel suggests, that social life is in constant motion. People also have the skills and knowledge to create and maintain social order. Social order, which regulates everyday social interaction between neighbours, often consists of contradictory obligations and norms, which have to be negotiated in the course of everyday social life in the street.(Byford,2009,p.267) As described by Joanna Bourke people developed for example an distance mechanism to maintain a good relationship to their neighbours. 2. Everybody needs good neighbours? Neighbours are expected to have a â€Å"general disposition towards friendliness while , at the same time, respecting others† â€Å"need for privacy and reserve† (Willmott, cited in Byford,2009,p.253) Depending on a variety of factors such as age, cultural background, socio-economic status and also personal characteristics as well as personal preferences makes up the individuals relationship to a neighbour. There is no â€Å"code of conduct† or a manual, how to behave as a good neighbour, however people acquire over times knowledge through socialisation, through the practice of being a neighbour. Life in a neighbourhood is ordered and structured. There are rules, habits and conventions, which regulate how people live together and interact in the street.(Byford,2009,p.262) When neighbouring goes wrong usually communications breaks down. In todays society a mediator is brought in, to re-establish communication, and neighbours should resolve their problems themselves. 3.Why does a fence makes a good neighbour? Part of any streets infrastructure are timber fences, hedges, walls, gates curtains and other structural artefacts that are designed to keep residents apart rather than bring them together. The expression â€Å"Good fences make good neighbours†, captures the essence of a paradox that permeates life in every  neighbourhood. Neighbourhoods are, or are expected to be communities of people living together, while, on the other hand, they are a collection of distinct homes inhabited by individuals, families and households whose privacy is guarded from intrusion by outsiders, including neighbours.(Byford,2009,p.251) With the word fence is not just only actually the physical fence meant. It also means those structures mentioned above. Everybody wants and needs good neighbours, but also everybody wants and needs privacy. An example given by Byford on page 251 when he looked at buying a house. He was told, how great the neighbourhood was, how kind and nice the next door neighbours wer e. On the other hand most of the time the neighbours weren’t even there. Conclusion A good fence does make a good neighbour. â€Å"Fences† are there, to keep the neighbours at a distance people want them to be. References: Taylor,S.(2009)†Who do we think we are? Identities in everyday life† in Taylor,S.,Hinchcliffe,S.,Clarke,J.and Bromley,S.(eds) Making Social Lives,Milton Keynes,The Open University Hinchcliffe,S.(2009)†Connecting people and places† inTaylor,S.,Hinchcliffe,S.,Clarke,J.and Bromley,S.(eds) Making Social Lives,Milton Keynes,The Open University Byford,J.(2009) â€Å"Living together,living apart:the social life of the neighbourhood in Taylor,S.,Hinchcliffe,S.,Clarke,J.and Bromley,S.(eds) Making Social Lives,Milton Keynes,The Open University End of TMA03 part 2 Word count: 658

Quality Improvement Plan Essay

Executive Summary Today’s educational system is becoming increasingly competitive for both students and institutions. Total quality management is an approach that seeks to improve quality and performance in an organizations operations. It looks at the overall quality measures including managing the quality design and development as well as quality maintenance and improvement. In addition, it takes into account all quality measures at all levels especially for students. Because of quality management we were able to comprehend and seek solution to the problems regarding the uniform policy.We were able to visualize the outcome of our proposal if this could be implemented. I. PROBLEM STATEMENT The following quality issues noted during the actual observation in the standard policy of uniform at Far Eastern University – Business Center: Quality Problem 1: What will be the appropriate actions necessary to enhance the quality improvement of the university’s standard policy regarding its uniform? Quality Problem 2: How will the University encourage the students to comply with the said standards? Quality Problem 3: How will the FEU improve student awareness and obedience with respect to the implemented rules about uniform? Quality Problem 4: How will the university achieve consistency with regards to the rules implemented about the required uniform? Quality Problem 5: What will be the corrective actions needed to stop the piracy of university uniform by external sewers or producers? II. QUALITY TOOL Fishbone Diagram III. ROOT CAUSE OF THE PROBLEM Based on the cause-and-effect diagram (fish bone diagram) we noted the following attributions to the observed quality problem: MANPOWER a. What b. Went c. Wrong MATERIAL a. What b. Went c. Wrong MACHINE a. What b. Went c. Wrong METHODS a. What b. Went c. Wrong MOTHER NATURE a. What b. Went c. Wrong IV.RECOMMENDATION AND BENEFITS Recommendations Benefits 1. The FEU should develop only one standard uniform for both female and male students. (implementation of this matter will be discussed in the next sub heading) This will prevent confusion in identifying FEU students and regulate fair presentation that unity exists in our school. 2. The FEU should provide an orientation per institute before the start of class concerning the guidelines for proper wearing of uniform w/ corresponding punishment for students of non-compliance with uniform policy. (Ex: standard length of girl’s skirts, wearing of rubber shoes, etc.) Specifically, female students are benefited with this in terms of eliminating the erroneous reputation for it will provide pleasing impression to them but it will also promote good character of the school. 3. FEU’s student council per institute should effectively disseminate the new implemented uniform policy approved by the Institute’s Deans and considering enough time for the students to be prepared. Announcing personally increases student’s adherence to the policy and prevents student complaints of information from unreliable sources. 4. All of the said recommendations above would be crucial to maintain so we recommend that FEU should have its own official Tailoring Shop inside the school. Student accessibility and convenience, consistency, less costly service, and prevents delays. V.IMPLEMENTATION PLAN AND BUDGET VI. APPENDICES A. GLOSSARY Logistics – refers to the process of planning, implementing, and controlling the efficient, effective flow and storage of goods, services, and related information from point of origin to point of consumption for the purpose of conforming to customer requirements.† Note that this definition includes inbound, outbound, internal, and external movements, and return of materials for environmental purposes. Process – refers Quality – refers Standard – refers System – refers B. QUALITY FORMS Paste the scanned form (existing and the proposed form to be used) C. REFERENCES ISO 9001:2000, 4.2.2 – Control of Documents ISO 9001:2000, 4.2.3 – Control of Records ISO 9001:2000, 5.1 – Management Commitment ISO 9001:2000, 5.2 – Customer Focus ISO 9001:2000, 5.4 – Planning ISO 9001:2000, 6.0 – Resource Management ISO 9001:2000, 6.1 – Provision of Resources ISO 9001:2000, 6.2.2 – Competence, Awareness and training ISO 9001:2000, 6.3 – Infrastructure ISO 9001:2000, 6.4 – Work environment ISO 9001:2000, 7.4 – Customer-related processes, 7.2.1, 7.2.2. 7.2.3 ISO 9001:2000, 7.5.3 – Identification and traceability Council of Logistics Management, http://www.clm1.org/mission.html, 12 Feb 98) http://www.logisticsworld.com/logistics.htm