Marketing Effectiveness Of Quality Of The Brands And The...

The customer’s satisfaction is based on the marketing effectiveness of quality of the brands and the advertisements. This measurement is calculated as [average brand judgment/100 + average ad judgment/100]/2. The scoring ranges from 0 to 1.0 in which a good score will be rated more than 0.8.Our company’s current marketing effectiveness rating is: [52/100 + 61/100]/2 = 0.57. This is broken down to the following averages: target segments best brand judgments = (54 + 50)/2 = 52; first segment highest brand judgment: 54; second segment highest brand judgment: 50; target segments best ad judgments = (57 + 65)/2 = 61; first segment highest ad judgment: 57; second segment highest ad judgment: 65. An independent ad-copy rating service called the International Advertising Federation has ranked our overall advertising evaluations across the consumer industries as poor. In order to attract more customer attention, the ads need to convince our targeted market that we have what they want and need. In order to do this, the market segments must have better advertisement messages. The best method to do this is to either revise the existing ads or design new ones that focus exactly on what the customers are asking for. A good strategy is to evaluate the success of our competitor’s ads and mimic what they have strategized. If we can get our ad copy judgments to measure a rating of at least 60, then the ads are good and a rating of 100 will mean the customers are completely satisfiedShow MoreRelatedPopping Up. The Business Week.Com Indicates Banner Advertisements1172 Words   |  5 Pagespopping up. The business week.com indicates banner advertisements on Facebook largely re ceives one-fifth the sum of clicks compared to those on the Web overall. 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